“If you were in physical pain, you’d see that as a signal to slow down and maybe check in with a physio. YMHW does that for emotional pain,” Aston says. “ Using language that people are already familiar with through fitness. For example, the strength and flexibility we get from looking after our mental health, feeling aligned or having an emotional range of movement.”
Zoë Aston - THE TIMES
Corporate & Celebrity Partnerships
Zoë Aston offers specialist mental health support, strategy, and education to global brands, creative leaders, high-performing professionals, and individuals in the public eye. With over a decade of clinical experience and a deep understanding of modern culture, Zoë is known for delivering meaningful, lasting impact with clarity, compassion, and discretion.
She has served as the face of Inspired by Iceland’s global ‘Let It Out’ campaign, contributed as an expert voice for Smart Energy, and led the Digital Health message for Microsoft during the pandemic. She brings psychological insight to large-scale campaigns with credibility and warmth.
Whether you’re a PR agency seeking an expert contributor, a corporate team looking to integrate mental wellbeing into your workplace, a wellness brand refining its offer, or a public figure seeking discreet, expert support, Zoë brings adaptability, strategic thinking, and clinical depth to every partnership.
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Brand & Corporate Consulting
Zoë has collaborated with some of the world’s most recognisable names—lululemon, Barry’s, Reebok, Headspace, Trainline, Microsoft, J.P. Morgan, and more—helping them weave psychological insight into their products, services, and internal culture.
Her consulting services include:
• Mental health strategy & brand alignment
• Wellbeing programming & campaign design
• Employee workshops & leadership training
• Expert content development for media, events & education
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Private Support for High-Profile Individuals
Whether on tour, on set, or behind closed doors, Zoë provides confidential, personalised therapeutic support for individuals navigating high-pressure careers and complex personal lives.
Services include:
• One-to-one therapy and couples therapy
• Long-term emotional support
• Discreet and flexible scheduling with private referrals
• Integration with trusted professional teams
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Speaking & Bespoke Events
A dynamic and thoughtful speaker, Zoë connects psychology with real-world relevance, offering accessible, insightful sessions for teams, audiences, and leadership groups.
Topics include:
• Mental fitness & resilience
• Creating and maintaining self-esteem
• Everything you need to know about boundaries
• Giving and receiving feedback healthily
• Team dynamics & emotional leadership
• Burnout prevention & sustainable success
• Navigating identity, visibility & performance pressure
• Coping with grief
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Trusted. Flexible. Confidential.
What sets Zoë apart is her ability to move seamlessly between clinical, corporate, and creative worlds—offering grounded, human-first expertise across everything she does. Every partnership is handled with the highest level of professionalism, care, and confidentiality.
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To enquire about a corporate collaboration, project, or private referral, please click here to contact Alice Saunders at The Soho Agency, or reach out via the contact form below.
Her mission is timely: not only are mental health problems increasingly talked about, they’re also changing. Social media has fuelled a rise in anxiety, Aston believes, and eating disorders are becoming more complex — no longer thought of as either anorexia or bulimia, but also binge-eating, grazing and the new “healthy eating disorder”, orthorexia.
Zoë Aston - Evening Standard
